postheadericon Four tips on social networking for NGOs and civil associations

A few weeks ago, friends who take an initiative election observer asked me some tips on how to take their social networks. I’m not a expert on the subject, but I know first hand what problems they face. Not long ago, worked as head of disclosure of a botanical garden, and I know what the slogan when you’re part of an NGO or a civil association without profit: Get the most, spends at least. Inspired by the excellent delivery of Inti Twitter with recommendations for musicians, let me share some tips for these organizations:

1. Describe yourself
It is the first step, but sometimes forget. Twitter gives you just 160 characters to describe who you are, so concentrate on giving concise information about what you do and what to look . Find your username is easy to remember and be connected with the name of your organization. They can be the full title, initials, or a simple reference. If you think the space is too short to describe, remember that Twitter allows you to put the URL of your website. On your image, try to use a logo that serves to identify clear.

In the case of Facebook, it is important to fill all fields . May sound tedious, but the more you give clear information to people, the more interest you grasp. Try to fill all fields. You can start with a personal profile, but it is best to directly open a Facebook page . Thus, you have no limit of 5,000 friends and people you can click “like”. Remember that Facebook gives you the option of creating an official website or a community page, depending on your needs.

2. Earn your followers
I have my profile, what now? The important thing is to win your fans. One of the major differences between conventional media and social networking is the interaction. This is not unidirectional, or mass mailings, or magic bullets. Social networks are not a matter of rating, but of people. So if you think that import thousands of contacts have an impact, think again. The growth is gradual.

On Twitter, the recommendations are important. At first, you can ask a friend or other organization with which you touch to recommend. But at some point, you have to win followers for the quality of your work and share content. Start by adding people that you think should be interested in what you do. Think about what your scope (local, regional, state), and concentrate on reaching the public. As time passes, the network will be strengthened.

3. Understand the dynamics
Especially for new users, this is an essential point. It is important to understand the dynamics of a social network. Basic issues such as good spelling indispensable. Remember that even if you only have 140 characters, remember that Twitter is not SMS. You need to treat your users with respect and tolerance. Although you are not obliged to answer all messages that come to you, if you show good attention to what you sent.

Sharing is essential. Links, retweets, pictures … the interaction is most important. Do not try to impose your message. Both positive and critical feedback are good, the point is to build through social networks. In the end, you will see as an essential tool for networking. You’ll be surprised how much support and contacts you can get.

4. Do it yourself
Do not delegate responsibility for maintaining social networks to an expert. While outsourcing may seem like a good choice for a large company, in the case of an NGO or a civil partnership small, it is best that people are who make a part work. Why? You know your initiative, your project, and are the best to talk about it.

A Twitter account or Facebook can become an excellent daily log of your organization. People interested in giving an inside look at your association , and you learn a lot of problems and challenges of everyday activities. Bring your social networks allows insight into your operation, humanizes your organization and allows you to bring communication to a more personal level.

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