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The paper show that the professor of the Faculty of Communication at the University of Navarra, Don Francisco Perez-Latre gave during the recent conference “The Communication of the Faith in Public Opinion.”

I will use a more conversational than academic, because I am among friends. Try to share some experiences and reflections of a communication researcher in a specific context: after World Youth Days (WYD), and about to begin the Year of Faith in the world of the new evangelization that described as well Jutta Burggraf [i]. I think that WYD can not be but a passing emotion transforming event, which marks a turning después.La communication of faith is … communication. Communication is an activity that has its rules, such as physics, construction and soccer. Let’s see some of those rules in social networks.

1. Social networks are public places. Since 2003, audiences began to have “massive”. Facebook now we’re talking almost 800 million people, is a unique phenomenon in the history of communication. It is clear that social networks are talking nonsense, and even some people have in these risky behaviors. But they also reflect the human thirst for links with others, friendship, living near each other. At the same time, may simply reflect vanity or narcissism. It is a world of paradoxes, the paradoxes of digital communication [ii].

2. In social networks you must have a clear identity. You can not have what might be called the “Jason Bourne syndrome,” which no longer knows who he is. You have to be who you claim. Sometimes the distinction between life “online” and life “offline” is a bit confusing: identity is the same. You have to choose your profile, go for what kind of person you become. You can raise concerns, share sentences that made ​​you think, or speak of God, the Virgin, the Pope or of the angels and saints, our great friends. Christianity makes you happy, optimistic, gives you hope. Simply pass it on. WYD had almost 500,000 friends on social networks. You yourself wrote those memorable days at tweets, hung WYD content on Facebook and YouTube.

3. If you talk about religion have more audience: religion fascinates crowds. Find out about John Paul II or Benedict XVI as communicators (read Light of the World, for example [iii]) will give you great tracks for your profile on social networks. You can also learn from the social networking activity of big brands like Coca-Cola, Starbucks, Volkswagen and Google. And it’s not true at all to go against the tide, because the neo-pagan world has no future, is a civilization that has exhausted its solutions and answers. It is also culturally inferior, because it is individualistic and that makes it very difficult to find solutions. Read the rest of this entry »

Before creating a website is necessary to make a careful study and develop a plan to carry out the project successfully and to consecrate the new website. The following summarizes the main aspects to consider to create a website and some tips to accomplish this.

General recommendations for creating a website
The first step is to select the theme of the site. For the purpose of better positioning in the network is always advisable to choose a specific topic. On the Internet there are more and more sites and to be visible on the network is necessary to focus on a particular subject, capable of attracting an audience of their own.

Closely related to the above, it is important to study the competition that exists for a particular topic. If you want to create a web page on a subject on which there are now several prestigious sites in the network, it should be noted that more work will be positioned to achieve the site to have visitors and readers.
Then you need to determine what type of content should include the site. One of the conditions of success in the network is to provide quality content, with valuable information to readers. This must also be considered when choosing the topic of the page.

The creator has to wonder: “I can offer quality content to my readers on this subject?”. Only by offering good content the new website will slowly gaining its place in the network, conquering its own audience and garnering followers.
Design tips for creating a website

After defining the key aspects listed above, one must pass to the design plan of the new website. But consider what to design websites? Whether you hire a specialist or that the design will perform the creator, it is necessary to take into consideration the following aspects:

- Navigability and usability: the site must be easily navigable and usable by the reader. We must avoid the intricate designs, however novel they may be, and the user must have at hand all the alternative to explore the website.

- Widgets to share on social networks: the site must include all the necessary mechanisms to enable users to easily share content on social networks such as Facebook and Twitter. The proper use of social networks are a key to the success of any website.

Following these simple recommendations for creating a web site can put up a good page that can be harvested in the medium term its own success in the network, attracting new readers every day.

Share ideas and tips on social networking with a group of enthusiasts of communication.

Here’s a summary: 1. Social networks are public places that, from 2003 (eight years ago) began to hold hearings “massive”. We’re talking about 800 million people on Facebook: a ​​phenomenon unique in the history of communication. Clearly, not all messages are of quality, abundant say nonsense, and some even start in dangerous behavior. But above all, reflect the human thirst networks of friendship and closeness. 2. In social networks you must have a clear and distinct identity. need to be who you say you are . Sometimes the distinction between life “online” and life “offline” is a bit confusing: identity is the same on the network and outside the network. You have to choose what will be your profile and go for it. Do not you spend it all … 3. Study success stories . Analyze leaders, influencers and brands (eg Coca-Cola, Starbucks, Apple and Google), will give you great clues to developing your profile on social networks. 4. Count to ten : one must use social networks as and reflection. Need to use form. We have built the information superhighway, but we have forgotten to teach driving . The important thing is not how many people follow you but who you follow and how you help. Justin Bieber A lot of people also remains: has exceeded 14 million. But you want to have credibility and authority. Communication is not a question of means, but to have things to say . 5. You have to act now: the news is only news today . There are cycles of news, talks are under way you can participate. What is the life of a post on Facebook? 80 minutes. On Twitter, 95% of RT occur 60 minutes after posting. Things have their time, have their hours as your servants. In Twitter there are slots. 6. Before writing, ask yourself: I bring light and understanding? Is it a help as I say? I going to pull a smile? I going to make you think? Do not argue, do not act like a troll . You must have a timeline flawless … can not be a “spammer” is to look after the quality of communication. And do not forget you have to win the hearts, not arguments. This is not to win to win, as politicians … 7. Use pictures and videos . In our civilization sends the audiovisual industry. We need to reclaim the word and thought, but no pictures communicate. Consider, for example, on the cross, the “brand” more pervasive in history. 8. Social networks improve your “internal communication” . It is necessary to support and sustain each other. Everyone knows that social networking excited, cause movements and lead to action “offline” . Maybe movilizas energies were asleep, or confirm other communicators. 9. not important are social networks, the important thing is to communicate with the public : to provide meaning, significance and relevance. It is about connecting, establishing lasting relationships.

A few weeks ago, some friends who take an initiative election observer asked me some tips on how to bring their social networks. Do not consider myself an expert on the subject, but I know first hand what problems they face. Not long ago, worked as chief of disclosure of a botanical garden, and I know what is the watchword when you’re part of an NGO or civil partnership nonprofit: Get as much, spends at least. Inspired by the excellent delivery of Inti with recommendations of Twitter for musicians, I share some tips for these organizations:

1. Describe yourself
It is the first step, but sometimes forgotten. Twitter gives you only 160 characters to describe who you are, so concentrate on giving concise information on what you do and what you are looking for. Find your username is easy to remember and be linked with the name of your organization. They can be the full title, acronym, or a simple reference. If you think the space to describe is very short, remember that Twitter allows you to put the URL of your website. On your image, try to use a logo clearly serve to identify you.

For Facebook, it is important that you fill all fields . May sound tedious, but the more you give clear information to people, the more interest you grasp. Try to fill all fields. You can start with a personal profile, although it is best to directly open a Facebook page . Thus, you will not have the limit of 5,000 friends and people you can click “like”. Remember that Facebook gives you the option of creating an official website or a community page, depending on your needs.

2. Earn your followers
I have my profile, what now? The important thing is to earn your followers . One of the major differences between conventional media and social networking is interaction. This is not unidirectional, or mass mailings, or magic bullets. Social networks are not a matter of rating, but of people. So if you think that import thousands of contacts have impact, think again. The growth is gradual.

In Twitter the recommendations are important. At first, you can ask a friend or other organization with which you touch to recommend. But at some point, you should win fans for the quality of your work and share content. Start by adding people to consider who is interested in what you do. Think about what your scope (local, regional, state), and concentrate on reaching the public. As time passes, the network will be strengthened.

3. Understand the dynamics
Especially for new users, this is an essential point. It is important to understand the dynamics of a social network. Basic issues like good spelling indispensable. Remember that if only count on 140 characters, remember that Twitter is not SMS. We need to treat your users with respect and tolerance. Although you are not obliged to answer all messages that come to you, provided you show good attention to what you sent.

Sharing is essential. Links, retweets , photographs … the interaction is most important. Do not try to impose your message. Both positive and critical feedback are good, the point is to build through social networks. In the end, you’ll see is an essential tool for networking . You’ll be surprised how much support and contacts you can get.

4. Do it yourself
Do not delegate the responsibility to maintain a social networking expert. While outsourcing may seem like a good choice for a large company, in the case of an NGO or a small civic association, it is best that people who are part do the work. Why? You know your initiative, your project and you are the best to talk about it.

A Twitter account or Facebook can be an excellent daily log of your organization. People interested in giving an inside look at your association, and you learn a lot of problems and challenges of everyday activities. Bring your social networks enables insight to your performance, humanizes your organization, and allows you to carry communication on a more personal level.

When buying a home, most people resort to a Mortgage. This type of loan is characterized as security for payment, undertakes to purchase the same property. This is what is called “mortgage” housing.

Sometimes also be a home mortgage and free of charge to obtain financing at lower rates or amounts greater than personal loans or consumption.

In Spain, almost all mortgage loans, 98% are contracted at variable interest ( see article on EURIBOR ). Interest is calculated every six months or a year by reference to EURIBOR for that period and a small amount added (Example, EURIBOR +0.5).

Variable rate mortgage loans in stable economies

In contexts of low interest rates and low inflation, even often raised the fixed rate mortgages do as they often have a much higher interest rate as variables. Therefore, in economies that are involved and expect stable medium to long term, which is the duration of mortgages, we are always taken into account throughout variable rate mortgages.

When inflation rises

But what happens when the economy is a more confusing time? When prices (inflation) rise over the account, the central banks increase interest rates in order to curb consumption (money is more expensive, then reduced appropriations, as well as investors do not move your money if the simple deposits and offer an acceptable interest). This affects the variable rate mortgages are also affected by these increases when they get when semiannual or annual review.

We watched the news and know many people who have seen their mortgage payments are up to several hundred dollars, as appropriate, in recent years.

The question then, for someone who wants a mortgage is: I prefer the fixed rate and remove the uncertainties?

Advantages and disadvantages of fixed rate mortgages

The payment stability is the main advantage is supposed to fixed rate mortgages. There will be affected by rate increases, although this is a double-edged sword, because when rates go down again, neither will benefit from this fall and we are paying a price above the market.

In addition, the interest rate differential between the variable rate mortgages (average 4% APR for repayment in 25 years) and fixed rate (average of 6% for 25 years) gives us a margin for that despite increases types, let’s paying less than a fixed rate loan.

In any case, if the economy is stable, as in Europe, will the maxim that what goes up, down. And as long term loans like there are now even they are 40 years of repayment, the fees are lower and less noticeable increases.

Mixed rate mortgages

Another product offered by mortgage companies is the mixed type. They usually put a period to be fixed (eg, 5 years at the beginning, or end) and other variable rate. This would be a good product if one borrows in a context of uncertainty and continuous rise in interest rates. We’ll be quiet for 5 years, hoping that the situation is resolved.

Conclusion as to which type of mortgage we are more interested

In short, fixed interest are more expensive and usually have a lower payback period, requiring greater reliability in the entire duration of the loan. In return, we do not affect the rate hike, you can get to overwhelm us at certain times of the rise in our fees.

In any case, variable rates are desirable because they are cheaper and allow greater maturity, so that quotas will be lower and more affordable, and to changes, we can always think long term we find moments of all kinds: rise and fall.

The cuts also come to electric cars. Citroen and Peugeot have announced a 16% drop in the prices of the two models they sell. The Citroen C-Zero and the Peugeot iOn spend 29,146 euros cost including taxes, compared with 34,870 euros that marked the prevailing rate until 31 December. With the aid for the purchase of electric cars set by the government, prices remain at 23,551 euros. And the price, excluding VAT, is reduced to 18,700 euros, which will finally pay what companies and freelancers who can recover this tax.

The reduction in prices of Citroen and Peugeot is not a discount or a promotion spot, but applies directly to the official rates of each manufacturer. And is a boost to sales of electric cars, which in 2011 failed to meet expectations: only 377 units were registered in Spain and none of the brands that markets reached its objectives. Thus, both Citroën and Peugeot hoped to sell between 200 and 250 units, but despite being the leading models of the domestic market stood at 85 and 125, respectively. And in 2012 wants to sell 200 units Citroën and Peugeot 600. The lower prices also seeks to improve the competitiveness of these models to the market entry of Leaf Nissan and Renault Fluence ZE, that with a higher and more appropriate size for family use whose performance and greater autonomy, and are priced proportionately tighter: 29,950 Nissan and 19,800 euros plus 85 euros per month to rent the Renault batteries, both all-inclusive (tax and government grants).

The Citroen C-Zero and the Peugeot iOn are twin models Mitsubishi i-MiEV , which makes three in Japan with the aesthetic customization of each brand. However, Mitsubishi maintains the current rates so far in Spain, 34,400 euros and 28,400 euros VAT VAT and including government assistance , hoping that the parent decides whether to apply a similar discount to its competitors: “We prefer not do sell losing money and we are waiting on the decision in Japan, ” said the electric car blog a spokesman for the Japanese manufacturer.

These three models measure 3.47 meters long, a little less than a Fiat 500 (3.54 meters), and are four-seat utility. Include a 67 hp motor powered by a battery module 16 kWh lithium ion capacity to offer a formal autonomy of 130 kilometers. And accelerate from 0 to 100 km / h in 15.9 seconds and reach 130 km / h.

The Nissan Leaf is a compact family of 4.45 meters long with five seats and a trunk of 330 liters. Take a more powerful engine and a 109 hp over 24 kWh batteries that offer 175 kilometers of formal autonomy. It accelerates from 0 to 100 km / h in 11.9 seconds and reaches 145 km / h (self-limited top speed).

The Renault Fluence ZE is a saloon of 4.75 meters long, with five seats and 317 liters of luggage. It combines a 95 hp electric motor, a lithium ion battery 22 kWh of capacity and offers 185 km of autonomy. It accelerates from 0 to 100 km / h in 13 seconds and reaches 135 km / h (self-limited).

If you’re in the situation of wanting to create or start a business but do not know what business to, then we give you some guidelines and suggestions to help you choose the right business for you, in other words, guidelines and suggestions to help you to find your business idea.

Think of a business related to a topic you are passionate
Think first what you love, what you like and you always liked to do, what activities do you enjoy most, what is that to which it could devote and never sick, and then think a business related to it.

For example, if your passion is cars, a business that you choose (your business idea), could be a machine shop, an auto parts store, a business dedicated to buying and selling cars, etc.. Or if, for example, your passion is fashion and dressing well, you could choose as a business, a clothing store, a clothing shop, an academy of fashion design, etc..

Think of a business related to any topic on which you have experience or know well
Think first what it is that you do well, what is that about which you have enough experience, what is that you master well and which have enough knowledge, and then think of a business relating to it.

For example, you can choose to put a business like a business category or company where you worked before and which have come to understand their functioning.

Think of a business where you can offer something apart from the others
Think of a business where you could offer something that your future competitors do not, something that is new and distinguishes you from others, something that catches the attention of consumers, and is the reason why you choose rather than competition, and which continue to consume your products or re-visit.

For example, there may be many restaurants in your area, but if you put one, you could offer a premium service and innovative (eg, games for children, shows or live shows), then those extra services would be your differentiation, and the restaurant could be a good business idea. Read the rest of this entry »

Today I share some business ideas related to automotive services which allow you to exploit your skills and turn them into a form of income. Of course, the basic requirement for these businesses is to have notions of auto mechanics and having the right tools to deliver basic services.

Service mechanical assistance along the way. you ever damaged your vehicle has you on the road while going for a walk? It’s frustrating at one point not knowing what to do or not having the proper tools to solve the problem and continue the path. Well, how about implementing a support service for travelers who can meet this kind of emergency? The basic idea is to offer through an emergency telephone number of the possibility of being treated in a short time at the site of the problem. Many would be happy and grateful to be able to continue paying their destination. Since then the charge for this service is directly related to the distance and complexity of the problem.

Oil changes and minor services at home. The main reason why many people put off the regular services of their vehicles is the lack of time. It would be interesting to offer these services under home. Who would not be delighted that his car to be serviced in the comfort of your home while taking a shower and breakfast? Of course you need to carry all the basic parts for these services as lubricants, filters, candles or to specific parts or parts from a vendor to have fencing where to turn to acquire and install in a short time.

Minor repairs on site . Similar to the above, it happens that often your vehicle needs special repairs minor as changing light bulbs, repairing mirrors, doors and secure change of door gaskets, etc.. Do quickly is appealing to your customers.

Polarized. The window tinting services have increased demand for new vehicles either to change the polarized or older. Offering this service at home is also an excellent option for many people would use the vehicle is not in use to make the facility that regularly takes no more than 45 minutes.

Vehicle washing or car wash on site. Another alternative that may be of interest to your customers is to offer the service, scrubbing and vacuuming for their vehicles. This can be done either at home or in the office and the main attraction is that while they work or engage in other activities more important, you handle your leave your car gleaming. It may also include the full range of common services such as cleaning of upholstery, siliconeado, polishing and polishing, among others.

Servicing of batteries and accumulators. One of the common faults on vehicles for lack of maintenance to the battery terminals which even many times more than cleaning require a change. These terminals have a very low price in the market and the number of problems that occur by not having them in good condition is very high. Offering a home that takes 15 minutes to provide this basic service to the cars could be an excellent business. Of course the cost of this service is relatively low but if you visualize volume of cars could make some good $ $ extras.

Sale of home accessories. Many people like the various accessories for cars like stripes, special lights, mirrors, ornaments, aromatics, etc.. And home to offer these accessories could become a very lucrative business.

Commercialization of fuel saving devices. In some years now on the market have emerged a number of alternative fuel. From electronic devices to modify the density pills combustion. And although some experts have reservations, it is a fact that work and represents attractive marketing income. Sure you can find a distributor near your location to start this business.

Locksmith services. Another service that can be very attractive is the repair sheet and locks the car doors. These are often damaged at some point by the use and need to be repaired. Also tend to change them for others of better quality to ensure greater security for the vehicle. Many would love your car to be repaired at home.

Arrive in showrooms in early 2012 and I’ve had the opportunity to test the new Hyundai i30 . When I first talked to you the new i30 gave me the feeling that was a pretty interesting product. After doing a few miles with him for a short touchdown, I can assure you that promises to be a bitter rival of Renault Megane, Seat Leon and Citroën C4.

It is the ultimate expression of design language that the Korean manufacturer denomina’Fluidez sculptural. It is designed in the design center that has Hyundai in Germany and is noticeable from the start: his aesthetic is sporty, aggressive and youthful. Just what is needed if you want to succeed in the C segment. Indeed, the current i30 is ranked sixth in the European market sales with 115,000 units during 2010.

Over its predecessor, is 20 millimeters longer and have wider roads (+17 mm front and +24 rear). The battle, however, is the same as before, but as is five milíetros wider, it is possible that the interior is spacious and comfortable. Although the most impressive is the quality of interior materials and finishes. Indeed, Hyundai is not what it was. It has been placed in a very high level and many of its rivals must put the batteries in order to cope.

In matters of practicality has also stepped forward as the trunk increases its capacity by 11% to a total of 378 liters. Not the best of its kind in this section, but I think that you’ll have space problems, because if you cast down the rear seats reaches a volume of 1,316 liters.

The new Hyundai Coupe with diesel CRDi of 128 hp is smooth running and has a very nice push from idle (has a torque of 260 Nm at 1,900 rpm). System Start-Stop is soft enough for both as the start and helps the CO2 emissions remain below 100 g / km. In fact, the best model in its segment in the power-emissions.

The official average fuel consumption of this variant is only 4.3 l/100 km. Without doubt, an excellent figure for a car of 128 hp. During the test city (with little traffic) got half the onboard computer of 5.8 l/100 km. A reasonable figure. Read the rest of this entry »

The new year has arrived, and are around the corner and new cars in 2012 and a lot of novelties related to the automotive world. AUTOBILD.ES then tells you all the news in 2012, and the schedule of motor racing and auto shows this new year to you organize the next 12 months and any events of interest to you getting caught offside. Buy a new car or used and not to miss one of the most international motor sports events are two good purposes, easier to comply with this new engine timing.

If you have decided to purchase a new car in 2012 , you know what model you want (if it is new to come, see the month provided the launch-subject to strategic changes in manufacturer-) or you’re still weighing various options. In the latter case, it is essential to know the logic of brands when launching their new 2012 (they do not stitch without thread, as you can imagine), so that information in hand, you organize and decide what the optimum time.

The arrival of the new cars of 2012 is planned according to the rooms where you are: the purpose of obtaining a great impact towards their promotion.

Along with the growing importance of citations in Chinese soil ( Tokyo Motor Show 2011 ) are two meetings that bring together and determine the release date: Geneva Motor Show and Frankfurt or Paris Motor Show (every year is celebrated in one of the latter two cities-Paris in 2012 -).

Thus, it is expected that the new 2012 models are grouped together before or after March and September, months when these two fairs are held. Before, when some cars are sold in previous months, seeking the appointment is a reinforcement of knowledge by potential car buyers. Or behind them to take advantage of the slipstream and ensure that anyone interested in knowing the model segment.

Halls national motor
One highlight and recommend to you could wait, unless it is urgent or not think about being in Madrid in late May, is the International Motor Show in Madrid, where you can get on, get out and drive you up, no hurry, all new cars as you gear toward the purchase option. And if you decide to buy the model you choose there.

In the event that what you seek are cars hand with all the guarantees, may be the best time in June, with its Used Vehicle Show in Madrid, where you can buy units with a guarantee signed by an expert.

Later in September, you can enjoy the Trafic Hall, also in the capital, which presents all sorts of curious innovations and proposals for road safety. In Barcelona, meanwhile, will be held Caravaning Hall in October.